How to get your first 10K monthly listeners
The exact music ads + content system that turns strangers into fans, even with zero marketing experience.
Winners are made in this community
"Without you guys I wouldn't have ever grown this far… I used to be stuck at 800 monthly listeners and now I've learned how to grow to 7K."
"This is by far the best experience I have ever had. You see people in Brazil dancing to my music, and a Brazilian producer even reached out, which is crazy."
"Very happy with the result, and to reach the three thousand follower mark which is the personal goal I set for myself!"
Is Yuusic actually for you?
Everything you get inside
A Note From John (ITS21Master)Hey! John here. So you're probably wondering if this whole “academy” thing is even the right fit for you and whether you are even ready to commit to learning how to do things yourself.
Honestly, that's where I used to be too. I started doing music in 2018, where I was super inspired by artists like Eminem, DMX, NF and J Cole. I started recording demos and released my first few singles all from a 1m x 2m small study room-turned-home studio in my apartment (I did NOT study in that study room hahaha). I wanted to get my name out there, and really wanted to build a fanbase around my music. So I thought: “I just need to get my monthly listeners up!” Which ultimately led to me spending thousands of dollars on promo campaigns and shady music marketing agencies that promised XX amounts of streams for a cheap amount, and I even wasted even more money on press articles to make myself feel “validated” like I was on the news, when it did nothing for my music nor did it get me any new fans.
Then in 2022, I only had $300 to my bank account. And I only realised after the fact that I was way too immature, naive and was just too lazy to invest time and effort into actually taking my music seriously. I just wanted to hand everything off to someone else and pay a quick fee, and see quick results (I can tell you right now, that this is NOT going to happen, no matter how much money a promo agency sweet talks you into investing).
And so, I decided to start learning. I first started from YouTube tutorials, then I ran my own Meta ad campaign for the very first time. It did horribly. Haha. But I started to piece together bits and pieces of information on what actually worked for music growth, and I can confidently say that 80% of what actually worked for my music growth came from me actually learning from execution, not the free stuff on YouTube.
Then after, I ran even more campaigns, refined, reiterated, started even doing freelance work for other artists because I realised that this was something that I really enjoyed. I even founded Yuusic initially as a music marketing agency in 2025. And now, I'm working on building this whole Yuusic Academy community, a place where artists can instantly access years and over $2M+ worth of music marketing knowledge all in one place, without having to do all the guesswork or being confused from different takes from every guru in this space. I just piece together what works and the best of all worlds from every marketer I've worked with or learned from, and now YOU get access to my strategies and knowledge.
If you still are looking to just get someone to do everything for you and not put any effort into your own music (or even bother to wear your marketing hat), then this Academy wouldn't be a fit for you.
Learn from people who've done it
Not a course you just watch alone. You'll get regular community classes, brutally honest audits, and real feedback from other artists who are also marketing their music.
Choose your package
Every programme starts with a quick call, so we can point you at the one that actually fits.
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Looking for 1-1 Coaching?
For those who are looking to work directly with John on scaling your music brand on weekly 1-1 deep work sessions and ready to commit.
Questions, answered
What exactly is Yuusic Academy?+
We are a Discord-based community founded by John (its21master) where we strive to provide the industry standard of music marketing education for independent artists. Whether it be growing with music ads, social media content or community building, we show you exactly how to get started without any guesswork or scrambling around DIYs on YouTube.
How much does it cost?+
We go through pricing on the intro call, once we actually know which programme fits where you're at — there's no point quoting you a number for a track you shouldn't be on in the first place. The call itself is a free 30 minutes, and you'll get the full breakdown on it before you decide anything.
How is this different from other ‘grow your music’ programs?+
This isn't a music marketing agency. Frankly speaking, we believe that the industry doesn't need another music marketing agency, and that's why we are focusing on handing artists the exact ads and content strategy blueprints they can leverage. It's what we've seen truly build artist careers across our community, and artists start winning because they no longer have to rely on an external label for every single campaign without having a clue what they can actually do to scale their music even further.
I have a full-time job, will I have time?+
We have 1-1 coaching clients who have learned how to scale their music just from a few focused hours each week. The whole point of the Academy is also to put artists in the best position possible where they have access to streamlined workflows, better ads systems and learn how to stay consistent with their music marketing instead of wasting hours every week staying stuck at the same place and guessing what works.
Some members are even full-time college students working part-time jobs to finance their music marketing, some are even parents with children. Learning how to market your music definitely requires a level of commitment and consistency, but that's why the community and resources exist to help you save time and start building faster.
I've tried to learn ads and tried posting content before, and I got nowhere.+
99% of the time, that's either an issue with the strategy or system you have been using (or the lack thereof), or an accountability problem where consistency fell short. We've seen this with almost every artist we started coaching where they never stuck consistently with putting in the time and energy into scaling their music, and helped transform them into full-time artists who have proper systems in place.
Do I need a big budget to run ads?+
No. We have had artists learn how to run ads with just $1-2 per day and see results. What's important is to first teach you how to wear your marketing hat — how to read and analyse data, how to know what works and doesn't work, and identify the best strategies applicable to YOUR music.
What's the difference between Meta Ads, Social Media and Yuusic Pro?+
Meta Ads and Social Media each give you access to that programme's video modules and resources. As a Yuusic Pro, you get access to both and unlock everything else: such as the #sauce channels where John writes in exclusive tips and experience from his past and current campaigns, live content reviews from our team, a premium lounge to network with fellow Yuusic Pros for collaborations or group learning, priority support from the Yuusic team and regular group classes held by John and other coaches or guest speakers across the music industry.
Can I switch between Meta Ads and Social Media, like if I want Meta Ads too after starting on the Social Media programme?+
You can join either programme and you will receive access to the relevant channels. You can also choose to go with Yuusic Pro if you are really looking to commit to your music marketing, in which case you get way more access to more exclusive content and resources like #sauce channels, plus the masterminds held by John which are more personal and hands-on. If you want to add or move tracks later, just tell your coach or one of our team members on Discord and we will sort it out with you.
What if it turns out not to be for me, and I want to leave?+
You can leave at any time by reaching out to support@yuusic.com or one of our team members on Discord. We still offer an Alumni role to all members, where you will still have access to community chats and networking channels even after leaving the Academy. This is because we care more about building a community of like-minded people who care about investing time and resourcefulness into their music, where artists can network and still share their takes on how to best market music for others to learn.